LUNO | Product and Creative Direction

LUNO is a dynamic and fast-growing brand, redefining the car camping experience by making it more accessible and user-friendly for adventurers of all levels. Building on the success of their flagship product offerings, I worked to develop a new brand identity for both their Soft-Good and Hard-Good product lines, worked hands on to bring new products to market under the new identity, and gave creative direction to the product design team throughout product development.